Multiple reminders to be cautious when entering the ride hailing industry: Capacity saturation, with no more than 20 orders per vehicle per day
Since the beginning of this year, many regions across the country have issued risk warnings for the ride hailing industry, publicly reminding caution when entering the industry. The warning information shows that the capacity of multi city ride hailing services has reached saturation or far exceeds actual demand. According to data from the transportation management department, among many ride hailing platforms, some platforms have not operated, some platforms have less than 50 connected vehicles, and some platforms have a daily average order volume of less than 1000; The business situation of ride hailing practitioners is also not optimistic, with an average daily order volume of no more than 20 for multi location ride hailing bikes, with an average revenue of around 20 yuan per bike, and a daily average revenue of only over 200 yuan per bike.
On May 20th, the Transportation Bureau of Jingdezhen City, Jiangxi Province issued a risk warning notice for the ride hailing industry. The notice states that due to factors such as the rapid increase in ride hailing services and the number of employees, the daily average number of ride hailing bicycles in the urban area of Jingdezhen is around 15, and the daily operating income of bicycles is about 240 yuan. Taking into account factors such as the urban population, public transportation needs, the level of public transportation development, and the utilization rate of existing taxi mileage, the urban ride hailing capacity is becoming saturated.
On May 20th, Jingdezhen issued a risk warning notice for the ride hailing industry.
At the same time, the notice also issued three risk warning reminders, reminding all relevant enterprises and individuals of urban ride hailing services, as well as those who intend to engage in ride hailing services in the city, to be aware of the following risk warning contents, enhance risk awareness, and make rational choices with caution.
One is to cautiously enter the ride hailing market. At present, the number of private cars in the urban area of Jingdezhen is increasing year by year, and the transportation capacity of the ride hailing market is becoming saturated. Some ride hailing platforms have idle vehicles due to low orders. It is recommended that enterprises interested in engaging in ride hailing business carefully research the market, deeply understand policies, and invest cautiously in the urban ride hailing market to avoid business losses.
The second is to gain a deeper understanding of business risks. Employees who intend to engage in ride hailing services should have a detailed understanding of the rules for accessing, dispatching, and distributing benefits to ride hailing platforms, whether their vehicles comply with the requirements of the "Implementation Rules for the Management of Online Booking Taxi Services in Jingdezhen City (Provisional)", and have a detailed understanding of the contract terms signed with the platform and the risks they bear. They should also have a detailed understanding of the actual income situation of industry employees and make rational career choices.
The third is legal and compliant operation. For those who intend to engage in ride hailing services, drivers should obtain the qualification certificate for online reservation taxi drivers, and vehicles should obtain the online reservation taxi transportation certificate. They should also provide ride hailing services on platforms that have obtained the qualification for operating ride hailing services in urban areas. Those who engage in online ride hailing services without obtaining the qualification certificate for online booking taxi drivers or the transportation certificate for online booking taxis, or those who obtain dual certificates but operate services through online ride hailing platforms without obtaining the operating license qualification in our city, are all illegal and irregular behaviors and will be investigated and dealt with in accordance with the law.
The reporter noticed that since the beginning of this year, many regions across the country have issued similar risk warnings for the ride hailing industry. The warning information shows that the daily average number of bicycles in the multi location ride hailing industry does not exceed 20.
On April 5th, the Transportation Bureau of Yingtan City released the "Business Status and Risk Warning of the Online Car hailing Market in the First Quarter of 2024 in Yingtan City". It is mentioned that as of the first quarter of 2024, Yingtan City has legally licensed 11 ride hailing platform companies, with a total of 1196 ride hailing vehicles and a total order volume of 1.5062 million. In the first quarter, the daily average order volume of ride hailing services in the city was 16700, with an average of 14 orders per vehicle. Based on monthly data, the daily average order volume was the highest in February; The daily average revenue of ride hailing services in the city is 205 yuan, with an average revenue of 14.68 yuan per ride. Among them, 40% of the order revenue is within 10-20 yuan, and the average distance per ride is about 7 kilometers.
The Transportation Bureau of Yingtan City reminds that based on the dynamic operational data in the first quarter, the capacity of ride hailing services in Yingtan City has reached saturation, with little change in the total market orders and daily average orders for bicycles, making it difficult for revenue to meet the expectations of practitioners. Enterprises and personnel planning to engage in the ride hailing industry in Yingtan City should fully understand the obvious characteristics of the off peak season of the market, closely monitor the dynamics of order volume, revenue, etc., objectively analyze and evaluate operating income, and avoid blindly entering the market.
On April 12th, the Suzhou Transportation Bureau released the "Monitoring Information on the Operation of Suzhou's Online Ride hailing Market in the First Quarter of 2024". It is mentioned that as of March 31, 2024, there were 69 legally licensed ride hailing platforms in Suzhou, and a total of 43 platforms with operational records in the first quarter. The total number of licensed ride hailing vehicles in the city was 71944, including 57616 in Suzhou urban area, an increase of 3466 compared to the end of the fourth quarter of the previous year, further expanding the scale of the industry.
In terms of order volume, in the first quarter, the daily average order volume for ride hailing services in Suzhou Dashi was 554900, with a daily average order volume of 15.04 per bike. The daily average order volume of ride hailing services in Suzhou urban area is 345300 units; The daily average order volume for bicycles is 13.92, with 10.84 orders for bicycles with a distance of less than 10 kilometers and 4.25 orders for bicycles with a distance of ≥ 10 kilometers. In terms of revenue, in the first quarter, the daily average revenue of ride hailing bicycles in Suzhou was about 350.14 yuan, with an average revenue of about 23.21 yuan per ride. The daily average revenue of ride hailing bicycles in Suzhou urban area is about 335.39 yuan, with an average revenue of about 23.93 yuan per ride. Among them, 46.3% of the order revenue is within the range of 10 yuan (inclusive) to 20 yuan (exclusive).
On April 16th, the Chongqing Road Transport Affairs Center issued an industry operation risk warning, stating that the capacity of online reserved taxis in the central urban area has far exceeded actual demand, and there are risks in operation. It is necessary to be cautious when entering the industry. It is mentioned that according to operational data monitoring, in the first quarter of 2024, the average daily attendance of ride hailing vehicles in the central urban area of Chongqing was about 48000, with a total daily order volume of over 650000 and a daily average of 13.6 orders per vehicle. The daily revenue (revenue) was about 321 yuan (excluding platform company revenue commission and order information service fees). According to statistical analysis of data, there were approximately 65000 online ride hailing vehicles that attended and received orders on a monthly basis in the first quarter, accounting for 54.7% of the total number of online ride hailing vehicles in the central urban area. The vehicle capacity has far exceeded actual demand.
On May 16th, the Putian Transportation Bureau issued a risk warning for the online reservation taxi market, reminding attention to the current market situation and preventing potential risks. It is mentioned that according to the latest statistical data, as of April 30 this year, there are 16 platform companies in the city that have legally obtained the "Online Reservation Taxi Business License" and 14 in operation. It is worth noting that 10 of them have a daily average order volume of less than 1000. In addition, there are 7254 vehicles in the city that have obtained the "Online Reservation Taxi Transport Certificate", with an average of 4331 vehicles in operation per day, and 24177 drivers have obtained the "Online Reservation Taxi Driver Certificate". Due to various factors, the capacity of ride hailing services in the city has reached saturation, and the daily average volume and revenue of individual vehicles have shown varying degrees of decline. According to calculations, the average daily order volume for ride hailing services is 100000 to 120000 units. Full time ride hailing drivers take an average of 4 days off per month, with an average hourly income of 30-40 yuan. After deducting costs, the average monthly income is about 4000-8000 yuan.
On May 16th, the Transportation Bureau of Shangqiu City also issued a risk warning notice for the ride hailing industry. It is mentioned that as of the end of April 2024, there were a total of 19 licensed enterprises for ride hailing services in the urban area of Shangqiu (including 8 that did not operate, and 10 that connected to less than 50 vehicles), 994 legally booked taxis online, and more than 1100 ride hailing drivers. Due to factors such as the rapid increase in ride hailing services and the number of employees, the daily average number of orders received by ride hailing bicycles in urban areas ranges from 15 to 18, with a daily operating income of 200 to 230 yuan. Taking into account factors such as the urban population, public transportation needs, the level of public transportation development, and the utilization rate of existing taxi mileage, the urban ride hailing capacity is approaching saturation.
